Aztec branding

Tried, tested, trusted

The Aztec brand needed to be bold enough to attract consumers and technical enough for commodity sales appeal as well as being flexible enough to encompass all the different products in the range.

We introduced a flexible visual language that works across a wide range of products emphasising the fact that they are a forward thinking, technical high performance braking product, allowing cyclists to perform to their optimum level.

The visual identity system rolled out across advertising, collateral, product and product packaging and was documented in the brand guidelines for internal usage.