Electron bike lights

Bright ideas

We created a new brand identity for Electron to represent the new more technically advanced products in their range. They felt the need to move away from an entry level image and appeal to a wider audience, including sales team, dealers and consumers. The range may also expand beyond lighting in the future so the identity needed to be flexible.

The brand language is a modular system made up of various light trials which can be arranged in differing positions to represent different bike journeys and a variety of fluorescent colours dependent on the specific product.

The branding worked across a wide range of packaging, advertising and collateral. Products are in stores now.