Genesis 2011 brochure
Case Studies — Print
Genesis 2011 brochure
Info Close2011 brochure
Genesis is a fast growing premium bike brand producing a range of mountain, cross and road bikes.
Our challenge was to create a product catalogue for a second year that embraced a number of their core values and to position them as a lifestyle brand.
With location photography shot in Snowdonia, Wales the catalogue embraces the personality of its riders and their communities.
The brand continues to carve its own path winning MTB Hardtail of the year 2010 for the Core 50 plus great review for the rest of the range.
