Genesis branding

Genesis bikes

We developed a full rebrand for bike company Genesis from identity creation, collateral and website, right through to the actual product design of over 25 bikes.

Inside\outside was the brand driver establishing Genesis as one of the UK’s leading bike companies with their inside knowledge for the outside ride experience.

The bikes have gone on to receive top scoring reviews throughout the bike press alongside large scale growth over initial forecasts. The new brand range is substantially up on the previous range over the same time period and the brands turnover has grown exponentially.