Getty Images Shoot the shoot

It take more campaign

Getty Images realise that great work doesn’t just happen by accident. It takes a lot more than meets the eye. Long hours, real creativity and passion lay behind any campaign.

So, throughout the year, we’d be showing you images that take more to create, and the stories behind them. The campaign films live on their main Facebook, YouTube and Twitter websites.

The first two films commissioned were for  Henrik Sørensen and Tara Moore. Henrik greats on the set of his ‘Protection’ shoot in Denmark as he tells us about the story behind the image, choreographing a team of dancers  and directing in a building site and Tara Moore talks us through the making of the image – from hanging out in a London park with stuntmen and crew to working with smoke, to produce her stunning series of photographs.