Arsenal and Stanley partnered to celebrate what connects players and fans — a passion built for life.
We brought that spirit to life through a campaign video starring real supporters and players, filmed in the places that matter most to the Arsenal faithful. And it resonated, racking up an estimated 35.8 million impressions across social and TFL OOH.
Stitching together everyday stories and North London pride, the campaign generated 167.8K engagements on social, resulting in 70% first time buyers. But, more than anything, it was a tribute to a connection that lasts — Everywhere You Go.
Arsenal and Stanley partnered to celebrate what connects players and fans — a passion built for life.
We brought that spirit to life through a campaign video starring real supporters and players, filmed in the places that matter most to the Arsenal faithful. And it resonated, racking up an estimated 35.8 million impressions across social and TFL OOH.
Stitching together everyday stories and North London pride, the campaign generated 167.8K engagements on social, resulting in 70% first time buyers. But, more than anything, it was a tribute to a connection that lasts — Everywhere You Go.
