To launch the FIFA World Cup 2026 Host City collection, we partnered with FIFA Store to create Welcome to Our Block — a vibrant campaign film celebrating all 16 host cities across the U.S., Mexico, and Canada.
Told through the eyes of locals, the film blends original footage with gems from the FIFA archive to capture football’s presence beyond the pitch — in street corners, pitches, porches, and parks. A city-by-city mixtape of people repping the collection with heart and the places they call home. It’s not just merch. It’s a shared signal of local identity, community spirit, and anticipation — anchoring a cultural countdown to the World Cup.
Launched globally, the campaign spanned film, stills, and social — showing up in the same spaces the game already lives. Because the tournament may be global, but pride is always local.
To launch the FIFA World Cup 2026 Host City collection, we partnered with FIFA Store to create Welcome to Our Block — a vibrant campaign film celebrating all 16 host cities across the U.S., Mexico, and Canada.
Told through the eyes of locals, the film blends original footage with gems from the FIFA archive to capture football’s presence beyond the pitch — in street corners, pitches, porches, and parks. A city-by-city mixtape of people repping the collection with heart and the places they call home. It’s not just merch. It’s a shared signal of local identity, community spirit, and anticipation — anchoring a cultural countdown to the World Cup.
Launched globally, the campaign spanned film, stills, and social — showing up in the same spaces the game already lives. Because the tournament may be global, but pride is always local.
