Global Commerce, Local Payments

International payment network Boku tasked Stereo with elevating its visual identity to better communicate its core offering — connecting global businesses to local payment methods.

We aimed to update the brand’s visual identity with a scalable logo, dual typography system, signature colour palette and photography guidelines to be used across global B2B communications.

We created a flexible design system to capture the company’s strategic evolution. From macro to micro, we utilised an adaptable design system that adopted the company’s circle motif. Scaled up to a broad horizon or down to a precise pinpoint, the circle embodies Boku’s global reach and nuanced expertise in local markets.