San Francisco tech brand Plume set out to simplify digital lives with one seamless WiFi solution.
We partnered with their team to evolve the brand from B2B roots into a flexible identity that speaks to both consumers and businesses — human, secure, and made for real life.
The refresh embraced clarity and simplicity, using refined layouts, modern typography, and a minimal colour palette. Plume’s signature purple got a vibrant lift, paired with candid photography and expressive illustrations to bring warmth and personality to the experience — from app to ad campaign.
San Francisco tech brand Plume set out to simplify digital lives with one seamless WiFi solution.
We partnered with their team to evolve the brand from B2B roots into a flexible identity that speaks to both consumers and businesses — human, secure, and made for real life.
The refresh embraced clarity and simplicity, using refined layouts, modern typography, and a minimal colour palette. Plume’s signature purple got a vibrant lift, paired with candid photography and expressive illustrations to bring warmth and personality to the experience — from app to ad campaign.
