San Francisco tech brand Plume set out to simplify digital lives with one seamless WiFi solution.
We partnered with their team to evolve the brand from B2B roots into a flexible identity that speaks to both consumers and businesses — human, secure, and made for real life.
The refresh embraced clarity and simplicity, using refined layouts, modern typography, and a minimal colour palette. Plume’s signature purple got a vibrant lift, paired with candid photography and expressive illustrations to bring warmth and personality to the experience — from app to ad campaign.
