To stand out in a sea of soulless speakers, Roberts launched the Beacon — a Bluetooth speaker made 'For Homes With Character'. Our job? Help it break through to a style-conscious crowd.
We took cues from family portraits to create a music promo-style film set in five personality-packed homes, each soundtracked by a bespoke track made just for the campaign. Rolled out across TV, VOD, social, in-store and online, it made noise — hitting six-month sales targets in a week, with a 269% spike in site traffic and 99% VOD view-through.
To stand out in a sea of soulless speakers, Roberts launched the Beacon — a Bluetooth speaker made 'For Homes With Character'. Our job? Help it break through to a style-conscious crowd.
We took cues from family portraits to create a music promo-style film set in five personality-packed homes, each soundtracked by a bespoke track made just for the campaign. Rolled out across TV, VOD, social, in-store and online, it made noise — hitting six-month sales targets in a week, with a 269% spike in site traffic and 99% VOD view-through.
