Chosen as one of the teams for the inaugural Nike x NFL Rivalry Jersey launch, the 49ers didn’t just want to reveal the design, but prove its dedication to The Faithful in the jersey choice and beyond. With the players involved in the creation, it will be worn for only one home game, which is also fan appreciation night deepening the connection to player and fan even further.
So we looked to the past, of the team, of the fan base, and of rivalries that started back in 1849 right through present day. The result was a teaser that was simple at first glance, but layered with easter eggs for those who were truly Faithful, and a reveal video that nodded to every play, rush, touchdown, and kick that added to the team’s storied history.
Chosen as one of the teams for the inaugural Nike x NFL Rivalry Jersey launch, the 49ers didn’t just want to reveal the design, but prove its dedication to The Faithful in the jersey choice and beyond. With the players involved in the creation, it will be worn for only one home game, which is also fan appreciation night deepening the connection to player and fan even further.
So we looked to the past, of the team, of the fan base, and of rivalries that started back in 1849 right through present day. The result was a teaser that was simple at first glance, but layered with easter eggs for those who were truly Faithful, and a reveal video that nodded to every play, rush, touchdown, and kick that added to the team’s storied history.
