Tight deadlines. Lo-fi sketches. High-stakes storytelling. That was the brief for Tasty Travel, a new food-focused travel company that asked us to develop their brand identity, tone of voice, and launch campaign — all in under two months.

We kicked off with immersion — speaking to the founders, understanding their mission, and researching competitors. It quickly became clear this wasn’t a corporate travel service. It was joyful, sensory, and handmade. So our design system had to reflect that.

Inspired by vintage food labels and Mediterranean design quirks, we built a visual world that felt hand-crafted and fresh. The logomark came from a linocut oyster shell, the palette from sun-drenched terraces and old wine bottles. The typography leaned slightly imperfect, slightly nostalgic.

Tone of voice was equally important. We developed playful, descriptive copy lines that celebrated slowness, taste, and discovery. From Instagram bios to long-form brand manifestos, every word was designed to feel like it came from a friend who knows where to eat.

Tasty Travel launched this spring to rave reviews — and a fully booked summer calendar. Not bad for six weeks.