It’s live! After six months of close collaboration, we’re proud to reveal Ripple’s new brand identity and global campaign — a full-spectrum rollout that repositions the fintech leader for a bold new era. With a strategy rooted in fluidity, trust, and future-forward finance, the brand refresh spanned everything from logo evolution to a multi-market film series.

Ripple challenged us to create a brand that reflects confidence without arrogance — a symbol of movement that still feels grounded. We took that to heart, developing a design system inspired by water, network flow, and kinetic energy. Typography choices and motion principles were carefully crafted to reflect fluidity and elegance.

Our campaign included short-form digital content, DOOH in major financial districts, and a web experience that reintroduces Ripple as not just a crypto player — but a global connector of value. Our team worked across London, Singapore, and São Paulo to create assets that resonate locally while speaking a unified global language.

The result is a brand that feels kinetic, confident, and ready for what’s next. Big shoutout to Ripple’s in-house team for being fearless partners in the process. We’re proud of the work — and excited to see how the brand evolves from here.