The holidays are a time for friends, family—and unfortunately—getting scammed. But this year, The Tech Against Scams Coalition set out to change that.
Introducing the Scamberry Pie. Part holiday centerpiece, part red flag revealing conversation starter, we showed up at holiday tables to stop scams before they started.
The free-to-the-public initiative leaned into our research that community and conversation are one of the best ways to avoid getting scammed. And with the most-scammed age groups being 24-27 and 55+, we found them where multiple generations would be together already: holiday gatherings.
From recipe development to packaging and food truck design, we created a campaign and a cultural moment that was a delicious reminder to everyone to protect their dough.
