There’s a fork in the financial space where people are being asked to choose between tradition or innovation. Compliance or speed. Fiat or crypto.
But as one of the most established brands in fintech, Ripple is transforming the rails the financial system runs on with blockchain technology. Made to work within existing systems, while reinventing the broader one.
So in year two of the ‘It’s Happening’ campaign, we set out to show the wrong questions are being asked. The real question is: why should you have to choose?
Partnering with Miles Teller, we leaned into the tangible in a normally abstract category, bringing physical metaphors to life in a world that shifts perspective, mirroring how Ripple operates and evolves. The majority of the film was created in camera, at-scale.
With award-winning directors Luke Taylor and Chris Barrett, and renowned set designer James Chinlund, the practical sets went from sketch to reality at Paramount studios.
