Back from Cannes Lions, and as always, the industry buzz was deafening — but a few trends genuinely stood out. First: the return of sincerity. Brands are dialing down the irony and leaning into genuine emotional storytelling.

It’s live! After six months of close collaboration, we’re proud to reveal Ripple’s new brand identity and global campaign — a full-spectrum rollout that repositions the fintech leader for a bold new era.

We’ve officially embraced generative AI — not as a gimmick, but as a genuine creative partner. Over the past few months, our creative and strategy teams have been exploring how tools like...

Tight deadlines. Lo-fi sketches. High-stakes storytelling. That was the brief for Tasty Travel, a new food-focused travel company that asked us to develop their brand identity, tone of voice, and launch campaign — all in under two months.

In March, we hit pause — sort of. Our team packed up laptops and headed to Lisbon for a week-long offsite built around reflection, collaboration, and (yes) a few riverside Spritzes.